My experience

Collegedunia (Mar4, 2020 — Aug 4, 2021)

1) End-end content management for Central Digital Marketing team.
2) Researched and finalized topics for blogs and news articles.
3) Assigned topics to freelancers for blogs and news.
4) Proofread to ensure grammar and factual acurracy & wrote blogs (as & when required).

5) Optimized the articles for SEO & co-ordinate with internal CMS team and external publishers to get content published on-time.

6) Collaborated with designers onfeatured images and infographics.

8) Worked with Content Manager and Digital Marketing Lead on PRs and social media posts.

7) Used Google Analytics, Semrush, and Ahref to track performance and constantly update and refine content.
8) Assisted in training and development programs for the freelancers.
Major Projects: Exam Guide, College Reviews, Course Guide, Press Releases, News

Freelancer (Sept, 2021 — Jun, 2022)

Reliance Jio (Jul 4, 2022 — Mar 12, 2025)

1) Managed UX copy requirements independently.
2) Worked with research team on primary and secondary research & and benchmarked with competitors to ideate copy aligning with Jio's voice, tonality, and language.
3) Collaborated with designers, PMs, and marketing teams on content strategy.
4) Developed user-centric copy for websites and apps.
5) Used GA 4 and Maze to iterate and refine copy as and when required.
6) Additionally, curated newsletters and emailers for internal teams.
7) Researched and wrote articles for Jio Stories independently.
Major Projects: Jio Institute, JioTV+, Jio User Stories, JioMart, JioFinance, Netmeds, Jio Help & Support

My experience

Collegedunia (Mar4 2020 — Aug 4 2021)

1) End-end content management for Central Digital Marketing team.

2) Researched and finalized topics for blogs and news articles.

3) Assigned topics to freelancers for blogs and news.

4) Proofread to ensure grammar and factual acurracy & wrote blogs (as & when required).

5) Optimized the articles for SEO.

6) Collaborated with designers onfeatured images and infographics.

8) Worked with Content Manager and Digital Marketing Lead on PRs and social media posts.

7) Tracked content performance using Google Analytics, Semrush, and Ahref.

8) Assisted in training and development programs for the freelancers.

Major Projects: Exam Guide, College Reviews, Course Guide, Press Releases, News

Freelancer (Sept 2021 — Jun 2022)

Reliance Jio (Jul 4 2022 — Feb 12 2025)

1) Managed UX copy requirements independently.

2) Worked with research team on primary and secondary research & and benchmarked with competitors to ideate copy aligning with Jio's voice, tonality, and language.

3) Collaborated with designers, PMs, and marketing teams on content strategy.

4) Developed user-centric copy for websites and apps.

5) Did UAT using Maze to iterate and finalize on copy.

6) Additionally, curated newsletters and emailers for internal teams.

7) Researched and wrote articles for Jio Stories independently.

Major Projects: Jio Institute, JioTV+, Jio User Stories, JioMart, JioFinance, Netmeds, Jio Help & Support

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