JanBask Training Blog Audit
Client
JanBask Training
Service
Blog Writing
Industry
Content Writing
Year
Dec 2021
My Observations & Suggestions Along With Research Work on Few JanBask Training
After going through the websites of JanBask Training, I came to know about the courses it offers. Plus, the website also contains a lot of articles with decent views on most of them. However, things can be better with some tweaks in the content structure and language. These are some of my observations:
In desktop mode:
1) An introduction is the landing page of a content. It must be crisp, full of relevant facts, and creative. In most of the blogs the introduction is of 200 words or more. I feel that it can be trimmed up to 80-100 words max with a bit more creativity. Please refer this link as an example - https://www.janbasktraining.com/blog/salesforce-interview-questions/
2) Also, in the same blog, I feel the line - “Answer to salesforce Basic Interview Questions.3” is unnecessary which follows after the Question. We can simply avoid this line and have the answer there. Also, almost the same line is written after every question everywhere which looks like a repetition.

3) The blog paragraphs can be shorter. This is an issue found in most blogs. Also, the tone is very mechanical. It's not friendly and conversational.

The highlighted paragraph above can be broken into two paragraphs. Also lines like “What is the Salesforce 1-1-1 Model? Let me guide you.” This can be more engaging.
4) Also, having a Call to Action - “With no delay, join the tutorial on Salesforce, get certified by pursuing a professional online certification course, and jumpstart your Salesforce career!” in the introduction may not be right.

The article is about the SalesForce Guide, so as an audience I shall like to know about SalesForce first. It will be appropriate if we can insert this line in between and at the end.
We can replace this below line with “Let’s dive in to get a clear picture about SalesForce for both experienced and freshers.
5) Another major flaw in the blogs were lack of any connecting lines between paragraphs. In longer blogs, these lines keep the users hooked from start to last.
Now, in this Salesforce guide, under the section Salesforce Tutorial For Beginners & Experienced, we can mention - “Before knowing about how to become a Salesforce professional, let’s know about its functions and benefits first”. This will prepare the reader for the next set of information.
Such lines engage the readers connecting between two sections or paras. Nowadays, everyone has a mobile in their hand. On mobile devices, often the entire page does not appear. So, small paragraphs and connectors can help readers navigate through the content.
6) Another thing I observed is that FAQ are placed suddenly before the Conclusion. FAQs normally placed after concluding.
We can also incorporate FAQs after each section of a content specially when we are writing any listing articles like - Top 10 Career Options for a BTech Professional. After mentioning each career option 2-4 FAQ can be added.

Link - https://www.janbasktraining.com/blog/docker-certification/
7) This TOC (Table of Contents) looks better.

This TOC does not show the the sub sections clearly-

However, I think a TOC Table can be like this -

This clearly defines the H1, H2s, H3s, subsections etc.
In mobile mode:
1) In mobile as well the long introduction looks like it is the article itself.

Link - https://www.janbasktraining.com/blog/salesforce-admin-tutorial/
10) The TOC is not there in the mobile version.
Link - https://www.janbasktraining.com/blog/salesforce-admin-tutorial/
Link - https://www.janbasktraining.com/blog/what-is-sfdc/
11) Also, the YouTube video is trimmed to half and didn't fit within the margin. But again the presentability can be improved.
The above observations are in tandem with things observed in the portal. The content is good, however, the presentability like - introduction, tone, smaller sentences, smaller paragraphs, and paragraph connectors can be much better.