TourMantras Web Copy & Articles

Client

Tourmantras

Service

Article Writing

Industry

Content Writing

Year

2022 - 2023

About the Client

TourMantras is a travel content platform offering destination guides, travel tips, and curated experiences to help travellers plan smarter and more immersive journeys.

The Problem Statement

There was limited depth in travel content, impacting SEO performance.
Low engagement due to a lack of detailed, value-driven content.
Hence, difficulty ranking for competitive travel keywords.
Under-optimised landing page copy was affecting conversions and discoverability.

Deliverables

I SEO-optimised long-form travel blogs and landing page copy.
Crafted in-depth travel guides based on my own experience, targeting high-intent keywords.
Adopted engaging storytelling combined with practical travel insights.
Curated conversion-focused landing page copy with clear messaging and CTAs
Content optimised for readability, scannability, and user retention.

Impact

Improved rankings across a wide range of travel-related keywords.
Higher engagement and increased time spent on both blogs and landing pages.
Helped increase organic traffic, shares, and backlink opportunities.
Improved user trust and repeat visits for travel planning.

The proof of the pudding is in the eating. At the time I was writing this case study. If you type “Mousuni Island Sea Beach with Wife" or "Mousuni Island Beach with Wife", my blog appears even above the AI search results, as per the screenshot below. And if you try other variations like “Mousuni Island Sea Beach for 1 day" or "Mousuni Island Sea Beach from Behala, Kolkata"—the blog still appears on the 1st page.

The first post that appears in the list is mine:

In mobile mode:

Similarly, just type "Things to do after reaching Darjeeling in winter"; the blog written by me appears in the AI search overview.

The first blog in desktop mode:

In mobile mode:

Check the links: